Thought Chief Q&A: Marc Rouhana



Exploring How Organizations Can Adapt To Digital Change With out Compromising Operational Excellence

In at this time’s fast-moving digital panorama, organizations are beneath stress to adapt shortly whereas sustaining operational excellence. We sat down with Marc Rouhana, Head of Digital Adoption at Studying Pool, to discover how companies can keep forward of the curve. From constructing super-user communities to leveraging AI, Marc shared worthwhile insights and sensible methods to assist L&D groups lead the cost in digital transformation.

What is without doubt one of the most vital challenges that organizations face at this time when attempting to strike a steadiness between navigating speedy digital transformation and attaining operational excellence?

One of many largest challenges organizations face proper now’s maintaining with the tempo of digital change whereas ensuring every part nonetheless runs easily everyday.

A whole lot of corporations bounce into digital transformation pondering it is nearly getting new instruments in place—however the true problem is ensuring individuals are really prepared to make use of these instruments successfully. In case your group is not assured or skilled correctly, it slows every part down and might result in errors or low adoption.

That is why it is so essential to concentrate on issues like constructing super-user communities and making a tradition of steady studying. When you’ve inner champions and provides your individuals the suitable assist—whether or not that is in-app steerage, peer studying, or simply area to develop—you make that transformation stick and hold your operations operating sturdy. It is all about bringing your individuals together with the change, not simply pushing new tech at them.

There’s nonetheless some apprehension concerning Synthetic Intelligence in L&D. Based mostly in your expertise, how is AI at the moment shaping digital adoption, and the way can it assist organizations maximize ROI from their coaching/studying initiatives?

AI is already making a significant influence on digital adoption, particularly by delivering well timed, contextual assist straight throughout the apps workers use. This eliminates the necessity to seek for assist, lowering delays, errors, and frustration.

Low adoption comes with hidden prices—escalations, misplaced productiveness, and time wasted navigating unfamiliar techniques. We assist our shoppers construct a powerful enterprise case that ties excessive adoption charges to actual ROI by displaying how these inefficiencies add up.

OnScreen Steering’s AI-powered options—like AI-generated Assist Textual content for Auto Documentation, and AI Translations—are designed to sort out these challenges. They simplify content material creation for authors and guarantee customers get the suitable assist precisely once they want it, enhancing each coaching outcomes and operational effectivity.

What’s considered one of your standout digital transformation shopper success tales?

One standout digital transformation success story is our work with Sappi. They have been present process a serious IT and SAP system overhaul and wanted a technique to information workers via the change with out inflicting disruptions. OnScreen Steering helped them ship in-app, just-in-time coaching, proper throughout the techniques workers use every day.

By integrating guides into their platforms, Sappi enabled on-the-job studying, minimized the necessity for off-site coaching, and improved effectivity. Because of this, they decreased coaching time by 30%, improved general group efficiency, and acquired sturdy suggestions from workers. It was a terrific instance of profitable change administration powered by digital adoption.

Learn the case research to be taught extra about how Sappi effortlessly built-in steerage straight into the software program and platforms that energy its enterprise.

Is there a current growth challenge, product launch, or one other initiative our readers ought to learn about that may assist them unlock their group’s potential?

One in all our most fun current developments is the launch of AI-powered options inside OnScreen Steering. These improvements are designed to unravel the true challenges our shoppers face—low digital adoption, rising assist prices, and misplaced time because of inaccessible knowledge, advanced system navigation, and processes that result in excessive error charges and compliance points. From AI-generated assist textual content and automatic course of documentation to real-time translations, our options are designed to make digital adoption quicker, simpler, and more practical.

In fact, with everybody leveraging AI, it is important that we not solely hold tempo but in addition discover significant methods to use it particularly to the digital adoption area. That is why we proceed to innovate every single day—listening carefully to our shoppers, understanding their digital transformation issues, and constructing AI options that make an actual distinction the place it issues most.

What do you suppose the long run holds for Digital Adoption Platforms? Are there any developments or rising applied sciences L&D and HR professionals ought to remember?

The way forward for digital adoption platforms (DAPs) is extremely promising, with an rising position in streamlining the adoption of latest applied sciences throughout organizations. As companies constantly evolve, DAPs might be important in serving to groups navigate the complexities of their digital transformation journey. One pattern to observe is the rising integration of AI, which is able to make DAPs much more highly effective by personalizing steerage, automating duties, and providing real-time assist, making adoption quicker and extra environment friendly.

DAPs are right here to remain as a result of they handle a basic problem in at this time’s fast-paced, ever-changing work setting: guaranteeing that workers can sustain with new instruments, processes, and applied sciences with out disruption.

So long as organizations proceed to face the speedy tempo of technological change and development, digital adoption platforms might be important in preserving individuals, processes, and expertise aligned. They play a essential position in driving operational excellence by guaranteeing that groups can adapt shortly and carry out effectively inside evolving techniques.

With AI constantly enhancing these platforms, DAPs are now not simply instruments for onboarding—they’re catalysts for steady studying, workforce upskilling, and long-term efficiency enchancment.

Wrapping Up

Marc’s insights underscore the pivotal position of L&D in driving profitable digital adoption. By empowering Topic Matter Specialists, aligning studying with enterprise outcomes, and embracing AI, organizations can foster a tradition of steady enchancment and ship measurable ROI.

To assist these efforts, Studying Pool’s Digital Adoption Platform affords the instruments and expertise it’s essential information customers via change, embed studying within the stream of labor, and speed up transformation at scale. Whether or not you are in the beginning of your digital journey or trying to optimize current applications, these takeaways present a powerful basis for long-term success.

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